In today’s online environment, content creation is no longer a hobby for some people, it’s a way of earning a living. These individuals earn income by regularly posting their content on social media platforms such as Bigo Live, YouTube, and TikTok. Collectively, they are referred to as content creators.
Due to TikTok’s restrictions in United States, Bigo Live has seen an influx of American creators. To better understand the evolving content creator landscape, Bigo Live conducted a survey of its creators, covering their group characteristics, work styles, and future prospects.
The results of this survey were truly surprising. If you’re interested, here’s a detailed analysis of the survey’s findings and their potential impact on the future of content creation on social platforms. Without further ado, let’s delve into the details!
Group Characteristics
Not everyone starts creating content with the goal of making money. More than 15% of users surveyed said that they create content purely for entertainment or self-expression, and do not care how many likes their videos or live broadcasts get or how much income they can earn from them.
And 28% are exploring ways to earn a part-time income through virtual gifts given by viewers during videos or livestreams, which can be redeemed using Diamonds earned through EZG Bigo Live Top Up services. Additionally, 27% of respondents already use content creation as their primary source of income.
With over half of respondents attempting to earn income from it, the digital creator path is a viable path. Nearly 70% of these users feel that, in addition to their personal pursuits, content creation has fostered deep friendships or business relationships with like-minded individuals around the world.
Furthermore, 46% of them report meeting close friends, or even lovers, through Bigo Live, a fun social platform. Compared to other social media platforms, Bigo Live excels in user safety, offering enhanced protection for minors and a wide selection of virtual avatars for users to choose from when making friends, which will make you feel safer and more comfortable talking to strangers.
Creation Methods
When asked what salary would entice part-time or full-time content creators to return to a traditional 9-to-5 job, nearly a quarter said they would never go back because it’s too boring. For those hesitant about switching careers, a six-figure salary is worth considering.
However, the current reality on Bigo Live is that over 60% of content creators earn less than $5,000 per year, which is far from enough to survive in United States. If you’re a creator looking to become more successful, we strongly recommend visiting EZG.com to learn more about ways to become more popular and earn more.
Not only that, you can also earn Diamonds from Bigo Live in-app Recharges here and redeem them for virtual gifts to your favorite creators, strengthening your relationships. While these creators may not earn much, they all take their work seriously: 28% of them spend more than 20 hours per week creating content.
Not only that, as the platform becomes saturated with content creators of different styles, the quality of the content becomes an important factor in gaining more praise and income, so whether part-time or full-time bloggers will do their best to create the best content.
Future Prospects
The survey also revealed an interesting finding: 54% of creators gave up relatively lucrative full-time jobs before embarking on this endeavor. When asked what they would do if they stopped creating, they offered varying responses.
29% would seek alternative employment; 32% said they would return to their previous full-time jobs; and 20% would take a break to reconsider their future plans. While this might seem like a return to traditional work, some actually believe the income from their content is more secure than traditional employment.
These creators are essentially entrepreneurs, adapting to changing circumstances, wisely abandoning obsolete content and launching new products, which will steadily drive the emergence of more high-quality content across social media platforms.
Others
Overall, the survey results reveal some key findings that deserve widespread attention. For example, 37% of millennials stated their income is limited to basic living expenses, and 22% believe content creation offers greater security than traditional employment. This suggests that more young creators are engaging with engaging social platforms like Bigo Live for living.
In addition, regarding the question about which platforms besides BIGO you actively create content on, most creators choose platforms like Instagram and Facebook, where everyone can express themselves freely. This serves as a reminder for software developers: make in-app communities as harmonious and friendly as possible, otherwise users will easily churn.
Conclusion
This survey, conducted by Bigo Live, reveals that creators today are no longer just trend followers; they are also trend leaders. They are reshaping how many users work, communicate, and think about career development in a digital-first world.
These results reveal that the rise of video and livestreaming platforms is empowering a passionate and entrepreneurial generation of creators, who are reshaping the very concept of a career – content creation isn’t just a side hustle, but a worthwhile pursuit.
